Counterfeiting continues to be a massive problem for consumer product companies across industry segments all over the world. Whether pharmaceutical products, luxury items, personal care & beauty, electronics or just about any product category. Counterfeiting contributes to billions in revenue losses, loss of trust among consumers, brand value erosion and very often safety risk to the consumers of counterfeit items as well.
While there are numerous solutions and methods used to offer brand protection and anti counterfeiting, one technology that has stood out from the rest is the NXP NTAG 424 DNA Secure NFC Tag. After evaluating scores of different technologies and methods that tackle the counterfeiting issue, in our experience, the NTAG 424 DNA series NFC tags offer the most robust, secure and impossible to hack/replicate product authentication technology solutions available in the market today.
